Imagine if, due to some fluke in the development of projection technology, The Empire Strikes Back had only been shown in a couple of movie theaters. Imagine it fading into obscurity and existing for decades as nothing more than a cult film, a historical footnote, an object of fascination among serious movie buffs.
That’s the story of Haas Unica.
If you have eyeballs, you’ve almost certainly seen Helvetica. It’s one of the most widely used typefaces ever created, so popular that it generated a documentary examining its popularity. It’s almost equally certain that you have not seen Haas Unica, the typeface designed to be Helvetica’s sequel of sorts. Introduced in 1980, it was lost to history almost instantly upon its arrival.